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Marketing > Advertising and Promotion > Social Media

Browse through our extensive list of free Social Media white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn In HubSpot's newest eBook, Learning LinkedIn from..	IBM Social Analytics: The Science Behind Social Media Marketing Read this white paper to learn how marketers are using IBM technology to..	How to Attract Customers with Twitter The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring..
How to Use Pinterest for Business Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest...	Your Guide to Social Media Marketing Businesses of all sizes are always looking to get the step up on their competition...	Free eBook: Beyond the Facebook Business Page - How to Generate Traffic & Leads with Facebook You've set up your Facebook Page, you post and..
All You Need to Know About Aligning Sales & Marketing Companies with strong sales and marketing alignment grew their annual revenue by 20%..	2012 Trends in Loyalty Marketing Discover six trends recommended by TIBCO Loyalty Lab for leveraging the latest in loyalty marketing..	Brandjacking in Hospitality: What You Need to Know If you've ever booked a hotel online, you've probably seen them: search ads, triggered by..
Social Media Marketing Tips for Business Success! Download this free social media marketing white paper that will provide useful tips about..	Guide to New Facebook Business Page Timelines Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the..	An Introduction to Closed-Loop Marketing Effective marketers should be able to tie every single lead, customer and dollar back to the..
Consumers Leave Sites When Forced to Create an Account Do you make customers register an account in order to leave comments on your site,..	LinkedIn Essential Training In LinkedIn Essential Training, author Richard Colback explains how to network and engage with contacts and..	New Guide: How to Use Google+ for Business Google+ is the new social network on the block. With more than 40 million users and a growing..
The Definitive Guide to Integrating Social Media and Email Rather than making email obsolete, widespread use of social media has in many..	Interactive Chat Everywhere: Website, Email and Social Media for E-Commerce and Online Customer Service Learn how to use interactive live..	Learn LinkedIn: How to Build your Living Resume LinkedIn is a way for you to meet other professionals, build relationships, and perhaps find..
New eBook: How to Master Facebook Marketing in 10 Days Wondering how to quickly build a faithful following on Facebook?..	30 Minutes to Maximizing LinkedIn As the leading author and speaker on LinkedIn for business and professional networking, Neal Schaffer..	Key Considerations When Selecting a User Management Platform Solution Discover how the key to online success today is acquiring more users,..
10-Step Checklist for Your Next Website Redesign Find out how to turn your online presence into a full-fledged inbound marketing machine!..	All Aboard the Pinterest Train: Your Express Track to Powerful Marketing on Pinterest The Pinterest craze is sweeping the Internet at an..	The Facebook Marketing Guide This 26 page guide will help you understand the tools available, how they're used, best practices and how to..
Social Media Marketing GPS -- Free 91 Page eBook SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time...	42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..	Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness Google is a key player in the rapidly evolving landscape of Internet..
How to Unlock the ROI of Your Marketing with Analytics You know the value of tracking your marketing initiatives. Once you have access to..	Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...	Tweets, Tweeps and Twitches - The Basics for Using Twitter to Boost Your Business Twitter can be a great resource for building your business..
Social Media Wrap Up Report: January 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..	Leading Transformation and Captivating Communities Learn how social, mobile, real-time, and all other emerging trends are affecting your..	Facebook Essential Training - Free Video Training Tutorial In Facebook Essential Training, Garrick Chow shows how to navigate the world of..
7 Ways to Leverage Social Profile Data on Your Site for Marketing Success The abundance of demographic data, interests and friends that..	Facebook Keyboard Shortcuts If you're spending lots of time on Facebook why not to make use of your time more efficiently while you're at..	Twitter: Best Practices and Tips If you've felt like tweeting for quite some time now, but didn't know where to start, this guide is for you...
Google Search Commands & Shortcuts Most people have no idea about handy Google commands that can be used for specific searches. Google lets..	7 Effective Facebook Pages and 23 Facebook Marketing Ideas eBook Discover how to create a standout Facebook page for your business!..	Social Media Strategy Workbook The 12-Step Guide to Creating Your Social Media Strategy...
Social Media Marketing with Facebook and Twitter In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows..	Application Usage and Risk Report – Fall 2010 In this 6th edition of the Application Usage and Risk Report, Palo Alto Networks analyzes..	Google Docs Essential Training In Google Docs Essential Training, Susan Cline shows how to create and manage documents, spreadsheets,..
Using Social Media to Connect With Your Customers Online -Free 93 Page eBook Social media isn't just a list of destinations. It's a new..	I'm on LinkedIn--Now What??? Get the most out of this popular business networking site by understanding LinkedIn and why you should use it...	Social Media Strategy: The 12-Point Program for the Social Enterprise Learn when and what you need to do in order to succeed with social..
Twitter Means Business – How Microblogging Can Help or Hurt Your Company In this ebook excerpt, learn what Twitter is, how your company..	Win More Customers with CRM in Social Media Did you know that most Americans believe companies should have a presence in social media? That..	Google Docs Essential Training- Free Video Training Tutorial In Google Docs Essential Training, Susan Cline shows how to create documents,..
Ten Innovative Ways to Use Twitter for Business Increasingly more companies use Twitter for business – to do market research, do brand..	The State of Social Media Around the World 2010 Visualize social media adoption on a global scale...	The End of Business as Usual - Free Excerpt Rewire the way you work to succeed in the consumer revolution...
Social Media Wrap Up Report: February 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..	The Engaged User: Bridging Your Website and Social Networks It has been well documented that just having a Facebook page or sending the..	Get into Google+ Perhaps you were a founding member of MySpace. Maybe you're a Facebook power user, or maybe you've just started to explore..
The State and Future of Twitter 2010 Twitter has flourished into a living and breathing organism whose characteristics are dictated and..	Social Media Wrap Up Report: March 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..	Social Media Wrap Up Report: May 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn - Free 40 Page Preview ..	Making the Case for Social Media Strategy Explore how to use social media and marketing strategies to understand and engage your audiences..	Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn – Free 42 Page Excerpt An unofficial, step-by-step guide to creating..
SmartBrief on Social Media Designed for marketers and decision makers who need to stay ahead of social networking trends, SmartBrief on..	Twitter Shortcuts Did you know that Twitter supported keyboard shortcuts?..	The Social Marketer's Guide to Pinterest Pinterest is more than just the hottest social media phenomenon of 2012, it is a valuable new..
BlogNotions Social Media Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series..	Top 11 Things Facebook Page Owners Need to Know About the New Page Format Explore simple things you should know concerning Facebook Business..	Social Media Marketing Case Study – Retail Site Do contests really work in Social Media Marketing for online retailers? Can they be..
Social Media Marketing: How to Build a Socially Armed Team Where to start, what you need, and how to get organized...	Practical Social Media Tools Learn new tools to expand your social media program...	Let's Talk Social Media for Small Business (Version 2) - Free 41 Page eBook Feed the Social Media "Beast" and you'll see it pay dividends...
60 Social Media Ideas in 60 Minutes One of the first things that most people ask after they attend one of MarketingSavant's social media..	Facebook Essential Training In Facebook Essential Training, Garrick Chow shows how to start navigating the world of social networking and..	Leveraging Social Media to Make Your Webinar a Success Use Social Media to Make the Most of Your Lead Generation Webinar...
Google Calendar Essential Training In Google Calendar Essential Training, Google Apps trainer Susan Cline demonstrates how to use this..	Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook Learn more about advanced and..	Best of the Web, Delivered: The Reddit Manual Wonder how your friends always find cool stuff on the Internet before you?..
Marketech 2009/2010 -- The Guide to Emerging Marketing Technology and Social Media In 2007, MarketingSavant wrote the “MarkeTech..	Social Media Wrap Up Report: April 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..